Native BigQuery Data Sharing
Data is shared directly across Google Cloud’s internal backbone with zero egress fees and zero raw PII replication.
Your GCP Project
Your BigQuery Environment
- Internal customer tables
- Customer PII never leaves your project
- Gemini Enterprise & BigQuery ML pipelines
BigQuery Data Sharing
Instant cross-project read · Zero ETL
Infinite Audience Graph
Native Linked Dataset
- 217M+ US Person Profiles
- 530+ Multi-Dimensional Attributes
- Continuous automated graph updates
Built for Google Cloud Customers
Get maximum commercial, operational, and architectural value from your existing Google Cloud investment.
Zero-ETL BigQuery Data Sharing
Query the consumer identity graph directly in your project with zero pipelines.
The Infinite Audience Graph mounts directly into your Google Cloud organization as a linked, read-only dataset via native BigQuery Data Sharing. You query it using standard BigQuery SQL with zero data replication or pipeline latency.
- No SFTP syncs, CSV batch dumps, or external storage drops to build and maintain.
- Zero cross-cloud or egress data transfer fees: all data resides within Google Cloud infrastructure.
- Join rich consumer, household, property, and spatial attributes against first-party CRM tables in milliseconds.
Gemini Enterprise Agent Platform
Ground autonomous agents and models with real-time consumer context.
Connect raw consumer identity directly to autonomous marketing intelligence. The graph schema is structured natively for the Gemini Enterprise Agent Platform and BigQuery ML.
- Generate semantic lookalike clusters and propensity scoring models natively in BigQuery ML.
- Ground conversational marketing agents with verified consumer attributes without exporting customer PII.
- Build automated natural-language audience discovery loops directly inside your GCP perimeter.
Committed Spend (MACC) Drawdown
Apply your pre-committed Google Cloud budget without new vendor friction.
Every dollar allocated to the Infinite Audience Graph on Google Cloud Marketplace counts directly toward your organization’s Google Cloud committed use agreement (Minimum Annual Committed Spend or MACC).
- Draw down from existing cloud commitments instead of seeking separate discretionary vendor budgets.
- Accelerate contract execution without multi-department budget reviews.
- Hit your annual GCP committed spend tiers on schedule using existing cloud allocations.
Consolidated Billing & Streamlined Legal
Contract in days under Google Cloud’s pre-vetted marketplace framework.
Licensing appears as a clear line item on your regular monthly Google Cloud invoice. Transact via custom Private Offers configured for your team’s volume, pricing, and compliance requirements.
- Streamlined enterprise data licensing and legal approval through Google Cloud Marketplace Private Offers.
- Single point of billing alongside Compute Engine, BigQuery, Gemini Enterprise, and Cloud Storage.
- Support for custom multi-year pricing, volume tiers, and free evaluation sample datasets in BigQuery.
Live in BigQuery in 3 Steps
Go from procurement to running your first queries in minutes with zero engineering overhead.
Request Custom Private Offer
We transact via tailored Private Offers on Google Cloud Marketplace. Our enterprise team customizes data volume tiers and contracted terms for your organization.
Consolidated Billing & Drawdown
Accept terms directly within your Google Cloud account. Licensing appears as a standard line item on your regular monthly Google Cloud invoice with 100% committed spend (MACC) drawdown.
Analyze via BigQuery Data Sharing
Link the shared dataset in BigQuery. Join the authoritative consumer graph and feature attributes against your internal CRM tables with zero data lag.