Infinite Audience MCP

Give any MCP-compatible AI assistant or agent the same matching, segment, audience, campaign, and delivery operations your team uses in the dashboard as native tool calls.

Model Context Protocol Server Architecture

Universal MCP Compatibility

Standard Model Context Protocol features native to any compliant AI client.

Resources

Context & Schemas

Graph schema and field catalog, so your model always knows what it can ask for before it asks.

Tools

Active Operations

The same discovery, segment, audience, campaign, and delivery operations available in the dashboard, callable directly by your agent.

Prompts

AI Templates

Pre-built templates for the multi-step flows agents get wrong most often, such as confirming a mapping before an upload runs.

Cognitive Operations. Seamless Integration.

Bridging the gap between raw data and cognitive reasoning loops to provide agentic intelligence.

Agent-Native Access

Instead of a dashboard that needs clicks or an API that needs code, MCP gives your agent native tool calls to query the graph, resolve identities, and build audiences in response to a live goal.

Tool-Calling Integration

Conversational Insights & Reasoning

Ask an agent to analyze a cohort, surface its top demographic attributes, and compare it to another segment. The agent calls the tools, reads the graph, and answers in plain language.

Natural Language to SQL (NL2SQL)

Self-Correcting Uploads

When a matched-file upload comes back with a low match rate, an MCP-connected agent can re-run column inference, propose corrected mappings, and resubmit with no manual rework.

Upload Analysis & Remap

The B2C Agent Execution Lifecycle

See how an autonomous agent uses MCP tools behind the scenes to orchestrate a complete identity resolution and activation workflow.

Tool: match_records

Resolve & Enrich

The agent submits up to 100 contacts with a hashed identifier. match_records returns a person ID and enrichment fields in one call.

Tool: create_segment

Build the Segment

The agent compiles the matched contacts into a named, versioned segment: the same object a marketer builds by hand.

Tool: discovery_overlap

Reason About the Audience

When you ask how an audience overlaps with your VIP segment, the agent calls discovery_overlap and answers in plain language.

Tool: deliver_audience

Activate

Once the audience is confirmed, the agent calls deliver_audience with the destination's required format and returns a download link.

Beyond the Dashboard: Choosing Your Surface

Our platform provides three distinct ways to interact with the Infinite Audience Graph. Here is how they complement each other to fit your team's workflow:

Surface 01

Visual UI Platform

The full platform with no code required. Build segments and audiences visually, and watch match rates and deliveries in real time.

Best For: Teams who want the whole platform without writing code.

Surface 02

Programmatic API

Low-latency REST endpoints for developers and systems. Enables real-time profile lookup at checkouts, automated customer syncs (CRM/warehouse), and system-to-system integrations.

Best For: Backend software engineers & CRM data automation.

Surface 03 (This Page)

Model Context Protocol (MCP)

Gives AI models and cognitive agents native "hands" to query the graph. Supports natural language queries, autonomous optimization, and dynamic agent workflows.

Best For: Autonomous AI agents & conversational LLM reasoning.

Expose Infinite Audience to AI Agents

Request developer access for sandbox keys and the MCP server spec.

Request Developer Access