Skip to main content
Infinite Audience

Infinite Audience Onboarding & Activation

Syndicate custom segments across your entire advertising ecosystem: from social networks and programmatic DSPs to connected TV.

Omnichannel Ad Distribution

Sync precision audiences directly to premium demand-side platforms (DSPs), social networks, search engines, and connected TV channels.

Multi-Identifier Pre-Enrichment

Resolve CRM and offline records to the Infinite Audience Graph and append auxiliary identifiers like secondary emails and phone numbers before pushing. Pre-enriching records significantly increases match rates compared to onboarding raw files directly.

Audience Subscriptions

Subscribe to custom segments to receive targeting refreshes driven by graph updates and compliance synchronization.

Private Segment Permissioning

Third-party compliant segments shared privately to your specific seat accounts on major ad platforms.

Supported Activation Destinations Diagram

Supported Activation Ecosystems

We securely syndicate your custom segments to these platforms.

Demand-Side Platforms (DSPs)

Distribute segments directly to your DSP seat accounts for programmatic display, native video, and multi-device campaign execution.

Social & Search Networks

Sync segments to premium closed-loop platforms, social networks, and search engines for high-intent native targeting.

Connected TV (CTV) & Premium Video

Syndicate custom segments to major streaming services, video networks, and over-the-top channels for high-impact branding.

Retail Media Networks (RMNs)

Onboard segments to retail media networks to target shoppers and measure the direct impact of ad exposure on transactions.

CRM & Marketing Automation

Deliver enriched segment lists directly to outbound email engines, SMS channels, and marketing orchestration platforms.

Performance

The Pre-Enrichment Match-Rate Advantage

Traditional onboarding platforms often ask you to upload raw, single-key customer lists directly to ad networks. This approach relies on the ad network matching against that single identifier, which frequently leads to low match rates and lost audiences.

Our service resolves your offline files to the complete Infinite Audience Graph prior to syndication. By pre-enriching your records with additional matched identifiers (such as alternative emails and phone numbers), we provide the ad platforms with multiple keys to match against. This process dramatically increases downstream match rates without exposing raw PII.

Automation

Continuous Sync & Audience Subscriptions

Rather than executing one-time static batch exports, you can subscribe to any audience segment. Our integration surface maintains a persistent connection to your destination seats, pushing and refreshing targeting definitions based on active graph triggers.

Graph Refreshes

Audiences are updated whenever the underlying Infinite Audience Graph is re-resolved with fresh identity linkage keys and updated attributes.

Performance Loops

Dynamic updates optimize target segments based on campaign feedback loops and converting profiles to improve conversion rates.

Compliance & Opt-Out Sync

System-wide purges synchronize user opt-outs and privacy consent changes across all downstream seats.

Private Marketplace

Private Data Marketplace & Direct Segment Sharing

In addition to onboarding your first-party records, you can leverage the Infinite Audience Graph for privacy-compliant third-party segments. Rather than using open public marketplace segments, we offer private segment sharing to deliver tailored audiences directly to your advertiser accounts.

Through direct-to-seat permissioning, custom data segments are shared privately to your advertiser IDs within major DSPs like The Trade Desk, Google Display & Video 360, or Yahoo DSP. This permissioned sharing model ensures that only your authorized seat accounts can access and target these segments, eliminating middle-tier hops and maintaining complete compliance.

Private Segment Sharing

Access custom, highly-curated segments shared only with authorized partners, avoiding standard public marketplace distribution.

Request Private Deal Access
Integration Surfaces

Connect Through Any Interface

API. MCP. Database Sharing. Access the Infinite Audience Graph on your terms.

Contact SalesExplore the Graph