Google Cloud customers can now deploy the Infinite Audience Graph directly into BigQuery with zero ETL, 100% committed spend (MACC) drawdown, and consolidated billing.
The Infinite Audience Graph (IAG) is now officially available on Google Cloud Marketplace. Enterprise data teams, analytics engineers, and performance marketers building on Google Cloud can now license, deploy, and query our consumer identity graph directly inside their existing cloud environment. Instead of separate vendor onboarding, custom ingestion pipelines, and fragmented billing, teams can mount IAG directly into BigQuery with zero data movement and 100% eligibility for Google Cloud committed spend (MACC) drawdown.
Direct, linked-dataset sharing mounts the identity graph into your project in real time. Zero egress fees, zero CSVs, and zero ETL data lag.
Ground autonomous agents in the Gemini Enterprise Agent Platform with verified demographic, behavioral, and propensity context without moving sensitive customer identifiers outside your security perimeter.
Every dollar invested in Infinite Audience Graph licenses counts directly toward your organization's Google Cloud committed use discounts (MACC), with consolidated monthly billing via Private Offers.
Enrich and join your first-party customer tables directly inside your own Google Cloud project using your own BigQuery compute, ensuring sensitive customer PII never leaves your environment.
Zero-ETL Deployment with Native BigQuery Data Sharing
Through native BigQuery Data Sharing (Analytics Hub), the Infinite Audience Graph is shared as a linked, read-only dataset directly inside your Google Cloud organization. It connects to your existing data warehouse with zero data movement or storage duplication. Analytical joins and enrichment against your first-party CRM tables execute in milliseconds using BigQuery’s parallel cloud compute architecture.
Powering Autonomous Agents with Gemini Enterprise Agent Platform
The Infinite Audience Graph is structured from the ground up for agentic workflows and warehouse-native machine learning. When paired with Google Cloud’s Gemini Enterprise Agent Platform and BigQuery ML, marketing and data engineering teams can ground autonomous agents with IAG’s demographic, household, financial, and behavioral attributes inside their secure cloud perimeter. Whether you are scoring customer lifetime value, running natural-language audience discovery, or training lookalike models in BigQuery ML, the linked dataset provides immediate ground truth without exporting customer records.
Commercial Terms: Consolidated Billing via Private Offers
We transact on Google Cloud Marketplace through custom Private Offers, as well as a free evaluation sample dataset directly in BigQuery. Our enterprise solutions team tailors licensing terms, contract durations, and data volume tiers to your organization’s identity requirements. All transactions appear as a single line item on your regular monthly Google Cloud invoice. This provides a consolidated billing relationship without separate procurement delays, while allowing 100% of your software spend to draw down your organization’s Google Cloud committed use agreement (MACC).
Enterprise Governance and Sovereign Security
Data privacy and governance are built into the deployment model. Operating through Google Cloud Marketplace aligns with your existing enterprise security posture. The integration enforces fine-grained Cloud IAM permissions, keeps first-party customer tables inside your Google Cloud project, and supports full audit logging through Google Cloud Data Governance and Dataplex.
Ready to Deploy on Google Cloud?
Access the Infinite Audience Graph directly inside your Google Cloud environment.