A new audience intelligence product that transforms macro-economic news, demographic shifts, and cultural trends into live, precision-targeted audiences materialized directly inside your modern cloud data warehouse.
The 4 Macro Vectors We Monitor
Every Trending Audience is synthesized across four core pillars of consumer movement: • Wealth & Financial Mobility • Life Stage & Household Topologies • Emerging Consumer Behaviors • Macro & Cultural Trends
Debut Spotlight: The Boomerang Post-Grad & Interrupted Empty Nester
Our debut spotlight demonstrates this speed in action: taking the recent CBS News revelation of 25.2M young adults living with parents—where 70%+ are fully employed earners building savings while host parents surge wholesale spending—and modeling a verified 28.5M dual-cohort footprint. Explore the complete interactive persona profiles, buying priorities, and targeting specs on our dedicated audience page:
Ready to activate timely cultural and economic cohorts in your next campaign? Browse our live catalog or request a custom materialized cohort directly in your cloud warehouse.